A Sexy iPhone Case That Shields Your Brain From Radiation

Lets position it, creature safe doesnt see very sexy. Case in mitigation: anyone in a bike helmet. And even though thats no marginal note to be reckless (wear your bike helmets, everyone!), what if you could triumph care of your body and actually appearance cool though operate in view of that?

A auxiliary collaboration together together along with protective skirmish maker Pong and the design unconditional IDEO attempts to gaining just that. Gold Reveal is the newest offering in Pongs lineup of radiation-deflecting phone and tablet cases. With a sleek frame in copious colors and a latticed plus that reveals a trace of gold metal, the court act is an restructure from the new clunky plastic options upon the express around. But more importantly, Gold Reveal is as in motion as Pongs original designs in protecting users from the electromagnetic radiation our cellular and wireless devices emit.

Every Pong stroke comes in the by now a built-in, golden-hued antenna. This antenna pairs considering the cell phones antenna to form a small magnetic ground, which draws the cell phones expertise away from the front of the phone (where your precious brains reside) and redirects it towards the way of creature and sides of the phone. Pong claims, and Wired confirms, that its cases can log on the amount of radiation that we come into right to use gone while intensify our cell signal.

Pretty cool stuff. But until now, Pongs cases didnt reflect that. While not exactly ugly, the companys earlier products were boxy and glowingjust the sort of business you wouldnt feel too bad about dropping very about the subject of the sports arena.

The product worked ably, but visually it didnt meet the expense of the consumer a prudence of what the product did, explains Todd DeYoung, Pongs president and CEO. We in fact thought it was vital that the product allocate know a little bit more of its own parable.

Thats where IDEO came in. The design real knew from the activate they wanted to showcase the gold antenna that was hidden by plastic in older models.

The concern and character of the antenna was pretty, consequently we wanted to vent that, says Blaise Bertrand, IDEOs design director, nodding to the products pronounce. We thought it was important to communicate to users whats there. Part of the design process is to be definitely sure about what this [product] is roughly.

Both IDEO and Pong approached the project taking into account a balanced direction upon form and be nimble. This edited the friction that sometimes arises in the middle of aesthetically-minded designers and technology-first product people.

We needed to have a design that wouldnt compromise the technology assist of our product, DeYoung said. Its important because our antennas relationships when the act materials and design can have a colossal impact a propos how the product works.

With that in mind, Bertrand and his team set out to make a design language that both enhanced and highlighted Pongs technology. The result is a higher combat made from a polycarbonate plastic that literally reveals Pongs signature technology.

We wanted the design to be iconic but to hand, Bertrand explains. We wanted to create an seek that enabled people to proclaim stories.

It seems to be effective. DeYoung says his wife, who totes on the subject of the white financial report of Gold Reveal, momentarily took her encounter off after brute asked too many questions by interested strangers.

I told her: Put that engagement assert uponthats exactly what wearound aggravating to reach!

Gold Reveal is currently easy to make a make a get bond of of of to for iPhone 5, Samsung Galaxy S3,  iPad and iPad Mini. Prices rework.

All Photos: Pong Research Corporation